Larry Matthews, a Principal of KMA Consultants Inc., began his career as a daily newspaper reporter in New Brunswick and Ontario, and is an award-winning writer.

His interest in not-for-profit agencies led him to 15 years of service in senior denominational roles, including program management and government relations, and specializing in communications, fundraising and constituency relations. Larry has served on a number of not-for-profit boards and committees. As both staff and a volunteer, he has broad experience in situation analysis and planning in not-for-profit agencies.

In 1990 he began to focus on fundraising as an exercise in effective communications and healthy constituency relations. Seeking the opportunity to concentrate on not-for-profit fundraising, he became one of the founders of KMA. In addition to specific fundraising knowledge, he brings to KMA Consultants Inc., his experience in qualitative and quantitative research, communication planning, and communication production for both non-profit and for-profit organizations.